In 2018, McDonald’s made a significant and symbolic gesture to honor women’s uniqueness and remind them of their value. The renowned fast-food chain flipped its iconic arches upside down to pay tribute to every woman, marking International Women’s Day on March 8th. This day celebrates women’s social, economic, cultural, and political achievements worldwide.
The change took place at McDonald’s Lynwood, CA store and was mirrored on their social media platforms. Employees proudly wore logo-emblazoned shirts and hats, while special packaging featuring the altered logo was introduced at 100 stores across the nation.
Contrary to some speculations associating the move with a corporate rivalry, the logo change wasn’t connected to a feud with Wendy’s. Instead, it was a direct celebration of women’s accomplishments. McDonald’s Chief Diversity Officer, Wendy Lewis, explained, “For the first time in our brand history, we flipped our iconic arches for International Women’s Day in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants.”
McDonald’s long-standing commitment to empowering women in the workplace, exemplified by the fact that six out of ten restaurant managers in the U.S. are women, underscored the significance of this gesture. Lauren Altmin, the company spokesperson, emphasized their dedication to diversity and success for all employees.
The action wasn’t unique in the corporate world. Other companies also acknowledged women’s contributions. Johnnie Walker, for instance, introduced a ‘Jane Walker’ bottle and donated $1 per bottle to charities supporting women’s progress. Brawny replaced its iconic Brawny Man with women, and made a $100,000 donation to Girls, Inc.
These endeavors reflect a growing trend in recognizing the importance of gender equality and supporting women in various spheres of life. These initiatives encourage important conversations about gender and demonstrate a commitment to creating a more equitable future.
The gesture by McDonald’s and similar efforts by other companies showcase the power of acknowledging women’s contributions and working towards a more inclusive world.
